Marketing information systems for non-timber forest products

Community Forestry Field Manual n.6












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Contents


PREFACE

CHAPTER 1 - INTRODUCTION

ABOUT THIS MANUAL
DEFINITIONS

CHAPTER 2 - MIS AND MARKETS FOR NON-TIMBER FOREST PRODUCTS
THE MARKET FOR NON-TIMBER FOREST PRODUCTS
WHY IS MARKETING INFORMATION IMPORTANT?

WHAT IS A MARkETING INFORMATION SYSTEM (MIS)?

CHAPTER 3 - STEP 1: SELECTING THE MIS LOCATION AND IDENTIFYING PARTICIPANTS
SELECTING THE MIS LOCATION

IDENTIFYING THE MIS PARTICIPANTS

CHAPTER 4 - STEP II: ASSESSING THE LOCAL SITUATION
WHAT INFORMATION IS NEEDED TO DESIGN AN MIS?

INFORMATION ON MARKETING KNOWLEDGE AND INTEREST
INFORMATION ABOUT LOCAL ORGANIZATIONAL CAPACITYHOW CAN THE INFORMATION NEEDED IN THE ASSESSMENT STEP BE COLLECTED?

CHAPTER 5 - STEP III: DESIGNING AND IMPLEMENTING THE MIS

CHOOSING THE OBJECTIVES OF THE MISORGANIZING DATA COLLECTION AND ANALYSISCHOOSING HOW TO COMMUNICATE RESULTSDESIGNING TRAINING ACTIVITIESESTABLISHING THE MONITORING SYSTEMANTICIPATING THE EVALUATION

CHAPTER 6 - ISSUES THAT ARISE ONCE THE MIS IS OPERATIONAL
EXPANDING THE SCOPE OF THE MIS

PROBLEMS THAT COMMONLY OCCUR IN IMPLEMENTING AN MIS

APPENDICES

APPENDIX 1 - INFORMATION SOURCES FOR DIFFERENT KINDS OF DATA

APPENDIX 2 - RESOURCES ABOUT HOW TO COLLECT INFORMATION, AND MONITOR AND EVALUATE PROJECTS

APPENDIX 3 - RAPID APPRAISAL TOOLS THAT ARE USEFUL FOR MIS ASSESSMENTS

APPENDIX 4 - DATA COLLECTION FORMS

APPENDIX 5 - EVALUATION INSTRUMENTS

REFERENCES

PUBLICATIONS

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